“A big ask is an audacious, bold proposal to do something that outsizes your current capacity to do it. A big ask could take the form of an email, a conversation, a phone call, a tweet, or a direct message over social. It could easily get rejected or ignored. But if it goes through, it could change the course of your career forever. … Success in business comes from making big asks directed to big people at the opportune time.”

Brilliant.