Rajiv, I really like the container analogy as I believe it fits this discussion quite well.

Indeed, how odd would it be if museums were to advertise themselves as places where “contents” are held and displayed?

As I hope is apparent, I’ve tried with this article to push back against the notion that content is merely a means to an end, merely a way to achieve other, “more important” goals (than helping or inspiring people).

I look at the issue slightly less from a tech perspective than from a marketing perspective but the same problem persists all the same: “we need”, so the narrative goes, “to create content so that we can pursue other objectives” — whether those are technological innovations as you suggest or sales of products and services as I claim.

Thanks again for your thoughts.