Thank you so much for the comment Hans! I see that you’ve shared this article on multiple social media channels. I sincerely appreciate the exposure! You’re absolutely right re: the importance of including clear call-to-actions (CTAs) in cold emails. Explicitly (yet humbly and politely!) asking somebody to do something is crucial when it comes to personalized marketing, especially outbound marketing. I’ve made a mental note to use more CTA phraseology in my future articles when discussing marketing matters similar to those found in this piece. Cheers :)